Both advertisers and publishers are constantly struggling to get more video views. For advertisers the challenge is ongoing. They create..
Retargeting, aka. remarketing, have become a major demand source in digital advertising with the rise of real-time-bidding (RTB). Retarge..
There has been lot of clamor recently about the adoption of programmatic native advertising in the near future. It seems that programmatic..
This article was previously published on MediaPost.
When it comes to online publishing, every pixel counts. Maximizing the potential o..