A Newbie’s Guide to Native Advertising

A Newbie’s Guide to Native Advertising


Why is Native Advertising Important?

Publishers are redesigning the web as we know it to deliver a more unified cross-platform customer experience. They are doing this because a better experience produces better results: increased engagement, traffic and social sharing. Ulitilzing these responsive web designs also makes room for new ad formats and content distribution methods. In fact according to [eMarketer](http://www.emarketer.com/Article/Whatrsquos-Next-Native-Ads/1010696), brands are projected to spend over $3.1 billion on native content discovery and advertising in 2014.

Who Runs Native Advertising?

The world’s biggest brands and audiences are quickly embracing native advertising and seeing positive results.
brands_using_native-advertising

What are Native Ads?

Ad Placements that blend with their environment’s layout & design.
Native Formats Include:

  • In-Feed
  • In-Article
  • End-of-Post
  • Custom placements for apps or unique website layouts

Screen Shot 2014-10-17 at 1.32.32 PM

 

 

Native Content Distribution

Native ads can be utilized to promote paid, owned and earned media for both publishers and advertisers.

Common use cases include:

  •  Promoting a publisher/brand’s most engaging posts
  • Driving traffic to a destination site
  • Housing/promoting advertiser content on a publisher site for direct sold campaigns
  • Distributing branded content as a reach extension for direct sold campaigns

Native content comes in many forms. Here is a list some of the most popular formats:

  • Long/short form editorial posts (like this one)
  • Advertorial/branded content
  • Imagery: Video, photo galleries, and infographics
  • Audio: Music or podcasts
  • Research: Case studies, white papers, and webinars
  • CTA: Click/tap to install, purchase, download, etc.

Native advertising may be new, but it doesn’t have to be complicated. Learn more about how you can create, fill, and optimize native placements at AdsNative.com. Or click here to download and share a PDF version of this article.

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